My name is Othman Jamal, and I was born in the city of Aleppo in 1997. From a young age, I had a strong passion for learning and a deep belief in the power of education to change people’s lives. I have always seen education as more than a way to earn a degree. For me, education is a path to opportunity, personal growth, global connection, and a better future.
In 2015, while studying Civil Engineering at Karabuk University in Turkey, I took a bold step and founded Directly Educational Services. What started as a small project from my home has grown into an international educational consultancy company that supports thousands of students who want to study in Turkey and build a successful academic future.
The journey was not easy, but it was built on a clear mission: to help students make informed academic decisions, choose the right university, and receive honest guidance throughout their educational journey. From the beginning, Directly was not created only to help students get admission. It was created to become a trusted companion for international students before, during, and after enrollment.
From a Small Project to an International Educational Consultancy
Over the years, Directly Educational Services has developed into one of the important educational consultancy companies operating in Turkey. The company was founded in 2015 and has continued to grow steadily through strong university partnerships, student-focused services, and a clear vision for international education.
Today, Directly operates through two branches in Istanbul, one in Esenyurt and one in Fatih, in addition to a branch in Dubai and another branch in Turkmenistan. This international presence allows Directly to serve students and families across different markets with better accessibility, direct communication, and personalized support.
Directly is also an international company with a registered capital of USD 2 million, reflecting its strong financial structure, long-term investment vision, and serious commitment to growth in the educational services sector.
The company has also received international recognition from ICEF, one of the most respected global organizations in the field of international student recruitment and educational consultancy. This recognition reflects Directly’s commitment to professional standards, ethical student guidance, and trusted international education practices.
Academic Background and Entrepreneurial Vision
As my interest in entrepreneurship, business development, and strategic planning continued to grow, I pursued a master’s degree in Business Administration. My academic focus was connected to the relationship between digital marketing and artificial intelligence, two fields that have become essential in modern educational consultancy.
This combination of education, technology, and communication helped me build a more advanced vision for Directly. I believe that the future of educational consultancy depends on innovation, personalization, transparency, and digital transformation.
International students today need more than basic information. They need accurate university comparisons, clear admission guidance, real support during the application process, and continuous assistance after arriving in Turkey. This is why Directly has continued to develop its services to match the real needs of students in a fast-changing global education market.
Building Trust with Students and Universities
Through years of dedication, I developed strong expertise in digital marketing, sales, student recruitment, and international education consulting. These experiences helped shape Directly’s growth strategy and strengthen its position as a reliable bridge between students and Turkish universities.
Directly Educational Services has participated in numerous educational fairs and exhibitions in Turkey and abroad. These events helped us build strong relationships with universities, educational institutions, students, parents, and international partners.
Our work with students goes beyond admission. We support students from the first stage of exploring their options until they choose the right university, complete their application, receive their acceptance, travel to Turkey, and settle into their academic life.
Today, Directly is not just an educational consultancy company. It is a bridge that connects students to their dreams and helps them take confident steps toward their future.
Key Achievements of Directly Educational Services
Since its foundation in 2015, Directly Educational Services has achieved important milestones that reflect its growth, credibility, and impact in the field of international education:
- Over 5,000 students successfully enrolled in Turkish universities through Directly’s support.
- More than 20 partnerships established with leading Turkish universities and educational institutions.
- Participation in 30+ international educational fairs, expanding Directly’s global network.
- A 95% student satisfaction rate, based on follow-up surveys conducted after enrollment.
- Recognition from several Turkish institutions for Directly’s contribution to international student recruitment and support.
- International recognition from ICEF, reflecting professional standards in student recruitment and educational consultancy.
- Two active branches in Istanbul, located in Esenyurt and Fatih.
- International branches in Dubai and Turkmenistan.
- A registered capital of USD 2 million, confirming the company’s strong structure and investment capacity.
- Expansion of services to include university admission, visa assistance, dormitory arrangements, student mentorship, and ongoing academic support.
Directly’s Growth and Market Position
Directly Educational Services continues to grow rapidly as an international company in the educational consultancy sector. With its strong agreements and contracts with private universities in Istanbul, the company is strengthening its position in the market and expanding its influence across different regions.
Based on its current partnerships, international branches, and continuous growth strategy, Directly is expected to reach a market value of more than USD 5 million within the next two years. This expected growth reflects the company’s strong business model, its trusted relationships with universities, and its ability to serve international students with high-quality educational services.
The company’s development is also supported by its focus on digital transformation, professional student counseling, and long-term cooperation with universities. These factors make Directly one of the promising companies in the field of study in Turkey services and international student recruitment.
Our Services for International Students
At Directly Educational Services, we understand that choosing a university is one of the most important decisions in a student’s life. For this reason, we offer comprehensive support designed to make the journey easier, clearer, and more successful.
Our services include:
- University selection and academic counseling.
- Admission support for Turkish private universities.
- Scholarship guidance and tuition fee information.
- Application preparation and document review.
- Visa assistance for international students.
- Dormitory and accommodation support.
- Airport reception and arrival guidance.
- Student mentorship after enrollment.
- Ongoing support during the student’s university life in Turkey.
Our Vision for the Future
As we look to the future, our vision is to redefine the educational journey for international students by making it more accessible, personalized, and digitally empowered. In the coming years, we plan to:
- Launch an AI-powered digital advising platform to offer customized university recommendations and real-time support.
- Expand into new markets, particularly in the MENA region and North Africa, where student mobility is increasing rapidly.
- Establish physical support centers in multiple Turkish cities to provide in-person assistance for newly arrived students.
- Develop exclusive scholarship programs in collaboration with partner universities to ease the financial burden on outstanding students.
- Invest in continuous training for our team to ensure they stay ahead of trends in educational consultancy, technology, and international regulations.
At Directly, we are committed to remaining at the forefront of educational services. Every challenge is an opportunity, and every student is a new story waiting to be written.
A Message to Every Student
To every student reading this, I say:
Your academic decision can shape your entire future. Take your time, ask the right questions, compare your options carefully, and choose a path that matches your passion, ambition, and long-term goals.
Studying abroad is not only about choosing a university. It is about choosing the right environment, the right guidance, and the right support system.
At Directly Educational Services, we are here to help you start strong, make informed decisions, and build a successful academic journey in Turkey.
Every challenge is an opportunity, and every student is a new story waiting to be written.
